When it comes to learning the basics about social media marketing it can be quite difficult. There is all kinds of information you can find on the internet regarding this marketing style and a lot of it is not as accurate as you may think. Hence why, we created this blog to help you understand some of the most common myths circling the industry.
Myth #1: Followers Are The Only Way to Gain Success
Having followers feels and looks great but it’s not the end all be all. If anything what’s mos important are followers that engage with your content. Regardless if you have a small pool of followers if they engage with your posts then it’s a huge win. Many times large companies believe they just need the follower count for videos and posts to succeed on social media. However, what you really want are likes, comments, questions, and all kinds of engagement. To help increase engagement on your page it’s important to be involved in your community. This means you should respond to comments and make specific content that will gain interactions with your specific niche.
Myth #2: You Need to Post on Every Social Media Platform
Utilizing numerous social media platforms is good for overall internet authority and SEO. However, that does not mean you need to focus on all of them to be successful. Instead, focus on the remaining social media channels that you know your followers are interacting with. For example, if you notice Instagram or Facebook seems to always get traffic and engagement over platforms like X, then put more focus on the other 2. The main point of social media marketing is to reach your customers and to create a community on their most used platforms.
Myth #3: Posting as Much as Possible Will Always Work
Whilst posting consistently is great for algorithms in social media you have to be sure to not come across as spammy. If you’re posting poor-quality content then your audience will just get annoyed or bored with your posts. The algorithm also dislikes spammy types of content and won’t prioritize them as much. Instead, post high-quality content consistently throughout the week. This way you’re not overloading your customers and you’re making content they enjoy. Social media platforms will also start to promote your content since you are making content people in your niche want to see.
Need Social Media Marketing Help and Insight?
Rather than learning all the inside and outs of social media marketing consider hiring a professional team to take care of it for you. A team like Boston Web Marketing is extremely knowledgeable in all things social media. Their educated team can help create fantastic-looking content that will reach the exact audience you’ve been looking for. Give them a call today for more information regarding their digital marketing and SEO services.