Creating attractive content that is both relevant and well-managed can be a hassle without the right resources. There are many moving parts to developing the ideal content – blogs and newsletters must be well-written, graphics should be high-quality and visceral, and social media posts must be published in a timely, efficient manner. Thankfully, there is a collection of accessible content development tools out there that can assist you with creating content your audience will adore. Below are a few examples of must-have tools you should keep in your arsenal on your content development journey.
Canva
Canva offers both a free and premium version of the resource, giving professional content creators and digital marketers the opportunity to create high-quality visual content quickly and easily. With Canva, you can create social media posts, infographics, AI-assisted videos, and much more. One of the best parts about using Canva is that you don’t have to create graphics and other visual content from scratch. This offers pre-made templates, along with a Brand Kit option that allows you to save key elements of your brand (such as the logo and color palette), making it easy to input these elements into a variety of available templates.
Google Trends
A huge part of creating content is selecting focus topics your audience will be interested in. Google Trends presents the search frequency of certain phrases or terms. This tool is great for keyword research, but it is also fantastic for keeping up with trends present on social media platforms like Instagram and TikTok. Simply enter a term into the search bar and receive search volume results about the given query. From here, you can decide whether topics you’ve brainstormed for content will be useful for your digital marketing strategy.
Metricool
Social media is often an essential aspect of your marketing strategy. But, it can be rather time-consuming to manually post your weekly social media content on each individual platform, especially if you are managing multiple brands. Metricool allows you to plan and post social media content to different social media platforms at once. This tool also allows you to examine analytics and analyze the performance of competing accounts. You can even preview how a collection of posts will look on your Instagram feed, giving you the chance to totally optimize your account in a visually appealing way.
Grammarly
Content full of great grammar and zero spelling errors isn’t just beneficial for SEO purposes, it is also the best way to let your audience know your business and brand is professional, reliable, and well-managed. Grammarly reviews your written content for correctness, clarity, engagement, and delivery, all while offering helpful suggestions and checking for plagiarism. Grammarly is also available as a browser extension, so there’s no need to copy and paste your written content every time you need a quick review. Much like Canva, Grammarly offers both a free and paid version, with the paid version giving premium insights and suggestions that can further improve your writing.
Connect With Boston Web Marketing Today!
Boston Web Marketing is the best digital marketing agency in New England to assist you with your content development strategy and SEO implementation. Our services aim to increase your digital presence, helping your business expand through web traffic and conversion growth. To learn more about our services, feel free to give us a call at (857) 526-0096 or fill out our contact form for a quick response.