Going into the new year, we all are considering ways to improve our marketing strategy and improve key marketing KPIs in 2025. It can be difficult to find new and creative ways to market your business. If you’re not looking to do a complete website overhaul or redesign, but still want to find ways to make improvements to better position your business on SERPs, keep reading. This article will review ways that you can positively impact your organic search traffic by making minor but impactful changes to your website. If you’re looking to boost your business in 2025, Boston Web Marketing can help. Our team of marketing experts is here to support your business goals in the new year. Whether you’re in search of SEO marketing, Google Ads services, or social media marketing – Boston Web Marketing can help! Contact us today by calling (857) 598-8851 to get started!
How Website Edits Can Improve SERP Rankings
If you’re wondering how you can make a large impact on your business online marketing strategy – you may be thinking too large scale. It seems counterintuitive to focus on small changes rather than large website overhauls. However, key metadata including keywords, location call-outs, and H-tags are all vital aspects of a webpage that define your content to search engines so that they can rank your page appropriately. This means that as content trends change, your pages may need updates to their key metadata to keep up.
How to Find Areas to Improve
If you’re looking to find areas for improvement across your website, a metadata audit of your website can be a great place to start. Pulling your metadata and reviewing it for page title consistency, location call-outs, and keyword usage can help you identify pages that may require an update. There are many different tools that you can use to pull your metadata, however ScreamingFrog is our favorite. If you’re looking for more information regarding metadata audits, click here.
Tracking the Link Between Landing Page Performance & Organic Growth
If you’re planning to conduct a metadata audit and make updates to vital metadata like H-tags, meta descriptions and page titles, it is important to track the impact of these changes. One way you can do this is by looking at Google Search Console. Google Search Console is a free tool that you can link to your website to track page performance in depth. This will help you track the pages you made changes in over time to see how their ranking on SERPs change. Another tool you can use is RankTracker, which is a tool that allows you to track specific pre-determined keywords over time. RankTracker can be easily integrated into reporting softwares, allowing you to present your progress in reports.
Contact Boston Web Marketing for Professional Marketing Services
At Boston Web Marketing, we understand that it can be difficult to find creative ways to boost your organic traffic. Our team of marketing professionals has experience building organic traffic and boosting conversions for companies of all sizes and in many different industries. We can help your company by creating a customized plan to revitalize your website and grow your online presence. To get started, give us a call at (857) 598-8851.