When you hear the word “branding,” you may think it’s completely separate from SEO. However, that’s not the case at all. Branding and SEO have a strong relationship together and complement one another perfectly. That’s why in this article, we’ll discuss why branding is so important and how it can help boost your rankings and make your website more search-engine friendly.
Authority & Trust
Strong branding is great because it can help show search engines like Google that you are a trustworthy business. Especially if users are actively remembering your brand and directly searching for you. When search engines see users going out of their way to find you, then it’s a big signal that you are a trustworthy business that offers a good experience. This is a great sign for search engines, and they’ll do whatever they can to help get the right people to your website by boosting your search results over time.
Organic Backlinks
The more notable your brand becomes, the better. As your brand gains recognition, the chances of you acquiring organic backlinks are very high. This is because bloggers, partners, and users will begin sharing your link with others. Whether they are sharing your link in a review, a discussion, or flat out recommending your business, these links will build up over time. Organic backlinks are a big deal in the eyes of search engines. It means that your brand is one that they and many other users can trust. Therefore, search engines will put you higher in search results the more it believes you are a trustworthy brand.
Higher Click-Through Rates
Trying to increase your brand awareness both online and offline is key to a successful campaign. The reasoning is that your click-through rate will begin to increase the more often people recognize your name and branding. If your business is seen in search results and users recognize your brand, then they are much more likely to click on your webpage. The better your click-through rate is, the more likely you are to increase traffic and generate more sales for your business. Whilst a higher CTR doesn’t directly increase SEO, it tells search engines that you are producing quality content for users. Which, in turn, will help boost your rankings over time.
Better Engagement & Loyalty
The more well-known your brand becomes, the more likely you’ll gain a loyal community of customers/users. This means you’ll have a solid group that typically checks out your website whenever they are in need of your products or services. Having a loyal customer base is great for increasing engagement on your website. If users are familiar with you, then the likelihood of them staying on your website and engaging with it increases dramatically. Having that core following and engagement is great for telling search engines that you should be ranked higher and deserve even more traffic.
Increase Your Brand Awareness & SEO
For those looking to increase both brand awareness and SEO, a great idea is to hire a professional digital marketing company. A team like Boston Web Marketing is adept at all things SEO and marketing-related. If you’re looking to increase your brand awareness and implement the best SEO strategies, then give them a call today.