As a home contractor, your website serves not only as an information source for potential clients but as a means of developing a personal connection with them, too. Creating homes in an intimate process – you’re developing a place where folks will spend their lives growing together, and it is important to encourage interested clients to trust your process and vision. A great website will consist of a collection of elements that convey this. Here we’ve outlined the most important features to include on your website as a home contractor.
About Page
The “About” page tells the story of your business. It lets your clients know how your company came to fruition and what your mission is. On this page, you should give a brief synopsis of how you and your team got started in the industry. It is also useful to include a section that introduces your founders or team. Don’t forget to add a section that details why you are the best choice for a home contractor in your area. Detail the benefits of working with you, and be specific. Do you specialize in custom homes? Are you well-versed in smart technology implementation? Highlighting these factors will only generate more interest in your business and offerings.
Portfolio
Home building and interior design are inherently a visual medium. Potential clients want to see your past projects so they can decide whether your technique is suitable for their needs. Create an attractive portfolio on your page that is easy to navigate. Include high-quality pictures and outline important details about the project, such as location and materials used.
At the end of the day, a portfolio or project gallery shows your audience that you are proud of your work, and it gives them further insight into what their project can look like by working with you.
Service Area Pages
If your business is looking to serve multiple cities or towns within a county or state, it is incredibly beneficial from an SEO standpoint to create service area pages. Service area pages are webpages with location-specific metadata, along with various bits of information that describe your business and give homeowners in those target areas your contact information. A great service area page will explain your primary services and have plenty of call-to-action buttons that direct users to either your contact form page, your phone number, or other relevant web pages on your site.
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Boston Web Marketing is your go-to digital marketing agency for all of your SEO needs! Our team of industry experts is excited to increase your digital presence and manage your website. We’ll help you manage your paid ads campaign, design your new website, create organic web content, and revamp your social media profiles. Contact us today for a free website audit!